| MARKET
ANALYSIS
The paper intensive
commercial insurance product delivery system is extremely expensive,
inefficient and full of limitless possibilities for service
problems. This system is flawed with built-in conflicts of interest,
non-disclosure and expensive product delay obstacles.
In no other business or
service industry would this system be allowed to exist and flourish as
it does in the highly specialized field of commercial insurance.
M. G. Boost & Associates
stands for knowledge and experienced professionals. We have attempted
to do things differently. Non-disclosed broker compensation, conflicts
of interest, customers hiring multiple brokers and carriers willing to
provide free quotes all contribute to the inefficiencies in the
system.
Typically, in an effort to
obtain an equitable product, many companies engage a number of brokers
to “compete” on the business. The contracted brokers all work to
provide risk transfer alternatives, yet only one receives the order to
place coverage. Could you imagine doing this with your annual tax
return? In this scenario, broker commission is usually non-disclosed,
averaging l0%-15% of premium, and services rendered are inconsistent
with income generated, i.e. no value equal to broker income.
The broker’s commission
received subsidizes work performed where the broker is not
compensated. Most brokers’ and insurers’ success rate for writing new
business is less than 15% (call your carrier to verify). Significant
savings can be realized by the customer in a more efficient product
delivery and distribution system where broker services and
remuneration are disclosed, eliminating conflicts of interest, and
success ratios are improved. We feel strongly broker compensation
should be based upon services provided and losses prevented, not
premiums paid.
In addition to the
inefficient system, a conflict of interest frequently develops between
client and broker. It is a typical business practice for the incumbent
broker to access or “block” all of the available markets with
applications 90 days prior to a client’s renewal date in order to
selfishly protect his or her position in remuneration and ultimately
control the client’s action. In doing so, the broker minimizes the
risk of the client hiring a competing broker, and, more importantly
the broker may not offer the client the best carrier if his
compensation is compromised. Opportunities exist in eliminating the
inherent conflicts by incorporating disclosed broker remuneration into
the program.
The “Fortune 500” and
larger self insured employers purchase insurance, risk management, and
claims administration products on a disclosed fee or percentage basis.
Middle market employers ($10 to $250 million dollars in revenue)
subsidize the large employers in the commercial insurance brokerage
community. Bringing large employer buying habits and expertise to the
middle market employers creates opportunities and significant premium
cost savings.
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